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5 Ways to Attract Luxury Renters and How We Can Help

Handsome Properties January 21, 2021

Luxury properties are in high demand in Charleston’s hot real estate market. With homes in short supply, some buyers opt to rent before buying. Are you considering listing your home as a long-term rental property?

Our property management services can get you started.

We’re sharing five ways homeowners can attract luxury-minded tenants to their properties.

1. Put Your Home Online Where Luxury Renters Will Find It

Prospective tenants looking for luxury properties in Charleston may come from all over the world, thanks to high ratings from visitors.

Travel + Leisure readers chose Charleston as one of the 25 best cities in the world in 2021. Charleston was the only American city to make the 2021 list of T + L’s top 25 cities in the world, ranking number 18.

Also in 2021, Charleston took the number two spot in Condé Nast Traveler Readers’ Choice awards as the best destination in the small cities category.

Travel and Leisure reported, “Love for the charming Lowcountry destination runs deep with our T+L readers. It’s a nine-time winner for the best cities in the United States, and we had an unprecedented number of reader comments about this waterfront city known for its pastel façades and burgeoning arts scene.”

These accolades create a pull factor for long-term renters who are looking for luxury properties or homebuyers who want to rent before the right home comes on the market.

Like virtually all renters, luxury renters start their search online. But it’s not enough to have an online listing. Your listing must include high-quality, well-lit photos. Plus, you need to place the listing where luxury renters will find it. Here’s how we can help.

  • At Handsome Homes, we create a customized ad campaign for each homeowner’s property. Our resources include professional photography that shows your home and neighborhood at its very best.
  • Our in-house marketing department publishes your listing to the world’s most popular luxury rental sites, giving your property more exposure. Our extensive outreach includes MLS and rental websites as well our strong referral relationships stemming from our sister company, Handsome Properties, that allows us access to prospective tenants who want to remain more private.
  • At Handsome Homes, we create a customize ad campaign for each homeowner property. Our resources include professional photography that shows your home and neighborhood at its very best.

2. Sell Your Locational Amenities

Luxury renters look for a location that offers amenities like world-class restaurants and shopping and top-rated leisure activities like boating and golf. Does your property come with any of these luxury-minded locational amenities? Be sure your property listing highlights them, preferably with photos.

  • Private beach access
  • Private dock
  • Private garden, courtyard, or patio
  • Proximity to restaurants, shopping, and entertainment
  • Nearby parks and recreational areas
  • Access to golf or tennis
  • Gated community

3. Provide High-Tech Amenities

High-speed internet, cable access, and good cellphone reception are musts for luxury renters. Enhance the appeal of your property by installing such tech upgrades as smart thermostats, keyless entries, smart security systems, and smart outlets.

4. Digitize the Rent Payment Process

Security is important to luxury renters. So is convenience. Handsome Homes provides a secure, online Tenant Portal where tenants can log into a secure account using a unique username and password to make electronic rent payments.

5. Make Communication Easy and Online

Our Tenant Portal allows your tenants to submit work orders and receive direct communication about their rental. Your tenants can review their statements and make minor setting changes, such as email address updates and email receipt preferences. A convenient, online communication system means happy tenants and fewer vacancies.

Handsome Homes is a full-service Property Management company located in Charleston, South Carolina. We connect prospective tenants with their ideal residence on the Charleston Peninsula. For property owners, Handsome Homes provides a versatile portfolio of services that include leasing, inspection, and home and condo management.

The Art of Real Estate

Transforms property buying and selling into a thoughtful, curated, and highly personalized experience, expertly tailored to Charleston’s luxury, historic, and exclusive real estate markets.